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study: sustainable insurance products as a challenge in consulting

In 94 percent of insurance companies, the theme of sustainability relevant to business success. Two out of three insurance industry are the economic, environmental and social aspects of sustainability even been an important part of business policy. This applies to the life, health and property insurers alike. These are the results of the "sales monitor for the insurance industry 2010", prepared by the Institute of Insurance Economics at the University of St. Gallen and the German Insurance Association Ag ring. strikes in the health, sustainability, for example, already reflected in current services, which provide for more health-conscious customers a bonus scheme. Nine out of ten surveyed admit to monitor the distribution of such professionals and managers focused on the individual lifestyle of the insured Products with large market potential one. The further integration of sustainability into the core business of the insurance context, the future will be mainly responsible for product development and sales. The number of sustainable products is likely to soon feel down. counseling is complex and demanding sustainable products The jump of sustainability from a purely strategic to the customer and product level, the insurance poses new challenges. Thus, the majority of respondents believe that the consulting services for demanding sustainable products is. In particular, the consultants will now demand a more complex background knowledge. The result: the training of sales staff has to be adapted in the coming years to the new requirements. The insurance companies are, however, convinced that these efforts will pay off for them. So expect nine out of ten insurance, an insurer operating through the sustainable image of attractiveness. Three out of four experts will also now assume that promote sustainable insurance products not only the reputation but also profitable. background information for the "Sales Monitor for the insurance industry 2010" in September and October 2010 a total of 386 experts and managers interviewed in the internal and external sales from the German insurance industry. The survey was conducted by the German ring Krankenversicherungsverein AG in cooperation with the Institute of Insurance Economics at the University of St. Gallen. German Ring Krankenversicherungsverein aG ring, the German insurance association originates from Hamburg AG in 1925 and is a provider of comprehensive health and medical insurance. Since April 2009, the company formed with the three mutuals SIGNAL IDUNA a uniformly consolidated. More information www.DeutscherRing.de / ring world health. (dnu) Source: FUND professional

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Jazz Club tonne waived his proven logo and is a miserable acting characters



tree-Jürgen Haufe registered in the German Patent and Trademark Office (query 08/12/2010).



In February 2002, gave the Jazz Club Neue Tonne Dresden at the German Patent and Trademark Office at the time mostly symbolic discount and to protect from Jürgen Haufe created variant of the "trumpets" word-picture mark. At that time the fledgling club was the beginning of his way and had to ward off many competitors who wanted to use the term "ton" and the logo of its own.
The preceding were several different versions of the logo for the New ton 'predecessor bodies, all of trademark law not protected and in a previous publication had been presented.

In November 2010, now celebrated jazz club Neue Tonne Dresden celebrates its tenth birthday. On the occasion of this anniversary he changed its name to "Jazz Club tonne of Dresden," for the additional "new" was no longer necessary, and he gave himself a new word-picture mark, in short, a new logo.

The reason for the introduction of the new logo should serve the roll-renaming. Managing Steffen Wilde on 9 November 2010: "The new logo ton was necessary because the ton from 19 November is again hot barrel and not New ton. "

But here there was the club somewhat on knowledge of their own affairs, as it were in anticipation of the name change had already been changed at the beginning of its logo, in the Patent and Trademark Office-only design was already in late 2009 and early 2010 at the writing "Jazz Club" enhanced so was that "Jazz Club tonne." A further amendment of the logo in November 2010 would be at least of reasons to not have been necessary.



At the beginning of 2010, the logo Jürgen Haufe by the text "Jazz Club added" - a substance, is redundant, because redundancy-creating Intervention.


Already with this first change had weakened the association the value of his word-picture mark trademark seen. "A word-picture mark is protected only in the exact form in which it is registered with the German Patent and Trademark Office," Judith Hesse, says researcher at the Institute for Intellectual Property, Competition and Media Law at the University of Dresden.

with the now re-designed word-picture mark in November 2010 (see below) is the distance to the registered mark has become even bigger. The other script, otherwise the graphically designed funnel trumpet (yes importance as the binding element between word and image plays a central role) and, the complete lack of arch line should show a significant departure from its own registered brand.

The question whether the two events - the anniversary and the name change - must at all necessarily lead to changes in word-picture mark became pressing.

Elsewhere guards to its logo, corporate colors and fonts as a treasure. Only with real breakthrough in the sense of mergers or acquisitions - such as in the case of the acquisition of Dresdner Bank by Commerzbank, which led to a refined and successful change in the external appearance - clearly visible corporate design changes are necessary. In further
Cases, lead changes in the product line, expansion of the Group structure and modified business objectives to changes in the logo, such as in the case of Philips for replacement of classically-inspired image by the new word mark.

But will the "ton" her artistic event profile change so much that it should come to corporate design changes? - No, quite the contrary.
"The bin will remain the ton, by repeatedly breaking new ground" with regard to the introduction of the new logo in the November program leaflet read. A formulation that is precisely the continuity of the innovative design of the concert - and not a any turning point - stressed.




The new logo of Tauundtag.








So what disturbed the "ton" executives at established, recent Haufe'schen logo?

symbolism and aesthetics, it can not be, because the now logo conveys respect to both aspects of an incomplete and technically unprofessional impression.

The once hand-drawn trumpet funnel, homogeneous part of the instrument and by referring to the loose brush strokes to the fresh character of the music was replaced by a rigid, to the side Laid and squeezed "Oh, the line width is undecided different thickness. The symbolic looseness is gone, and the Haufe'sche by the trumpet-hopper "O" puts into effect connection between image and word and between jazz (trumpet) and "ton" as well.
which now lack the bow leaves the entire logo fall apart graphically, the result is also missing the symbolic reference to the former barrel vault.

who sees the logo in its main use is in (website, program flyers, letterheads), notes that the wording "Jazz Club" in small letters in red blocked the pinch "O", "fly away"; on a black background, it is difficult to see.

what extent is it morally defensible and copyright, extract individual graphical elements of a complete work of another artist and enforce in their own graphic into context without the express prior consent, remains to be debated.

Mathias Bäumel

Headaches And Peeing Alot

Anniversary: Ten years ago no longer "new"

order to save after the bankruptcy of the former jazz club tonne Dresden e. V. in 2000, the "ton" of jazz-founded Dresden, Dresden Jazz Friends 21 November 2000 at the Jazz Café des Dresdner Waldschlösschen grounds the club Jazz Club Neue Tonne Dresden.

the occasion of the anniversary celebration on 19 November 2010 for the tenth anniversary of the association has now the renowned jazz club in Dresden jazz club renamed Dresden e. V. ton. Reason: "That's not new after ten years longer appropriate, then, however, was necessary because it is a newly founded, independent, from the old club in insolvency completely independent association acted.

With the renaming of the jazz club will also make clear that he is in the artistic tradition of the earlier "ton" clubs and its predecessor, the IG Jazz, sees. With it, the jazz club is also the fact that jazz fans in general usage anyway for many years, always of "the barrel" said.

MB

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La Bohème - The catalog

Anonymous: The actor Désiré than Jupiter, which has turned into a fly,
Paris around 1865. Carte de visite, albumen paper

© All photos: Museum Ludwig Cologne

Bodo von Dewitz (ed.), La Bohème. The staging of the artist in photographs of the 19 and 20 Century. Catalogue of the exhibition at the Museum Ludwig in Cologne. Steidl Verlag, Göttingen 2010th 399 pages, bound in cloth, 58 €.

Sartre wrote in his brilliant Study of Charles Baudelaire:

"Baudelaire manifests its peculiarity within the existing world. In a movement of rebellion and anger he has first opposite of his mother and stepfather. But this is just to riot, not a revolutionary act. The revolutionary wants to change the world, he brings them toward the future, towards a value scale that he invented himself. The rebels, however, ensures that the abuses under which he has suffered remain in place so that he can rebel against them. "

Sartre's investigation is still today a benchmark for all that follows through Baudelaire, - even if it comes along as a modest essay, '. The existentialist continues:

"He always carries elements of a bad conscience and a kind of guilt around with him. He wants to destroy not overcome yet, but turn against the order. The more he attacks them, the more he respects them secretly, and the laws that it disputes in public, he kept in his heart, they would disappear, they disappear with his existence. "

Eugene Durieu, nude, Paris about 1853, albumen paper, 18.9 x 13 cm.

What Sartre describes here is the fundamental law of Bohème: What would be the chance to stand out from the Philistines, to be able to - and to achieve this disengagement, an audience - if the many activities! the Museum Ludwig in Cologne, the exhibition recently opened La Bohème - The staging of the artist in photographs of the 19 and 20 century. The title stacked low, there is a great credit to the curators see in scope and nature of the presentation.

On the Concept of Bohème, everyone has an idea that - in contrast to that of the dandy - not usually be so wrong. Often, the definition, that the notion of bohemian subculture call, in the intellectual edge and artistic groups within the industrializing societies of the 19th and 20 Century to settle the same. By symbolic aggression and actions that do not harm their reputation.

was notified of the designation, Bohème 'by the book gypsy life - scenes from the Parisian literary and artistic life (German title) by Henri Murger. In fact, the concept of the term Gypsy Bohemian descent. Interestingly, the Baudelaire poem in the Fleurs du was once Bohemians en voyage translated into German by gypsy road . And really it is about a traveling soothsayer troupe, not by urban artist-provocateurs.

Bodo von Dewitz, curator of the exhibition makes clear in the introduction to the catalog of the exhibition, how the development of two factors, Bohème 'and the disclosure of which caused and reinforced. The first factor is the technical modernity with its scientific progress and their various consequences, such as urban flight, poverty and revolution. The second important fact is that in the second half of the 19th century emergence of photography. Many attributed the bohemian artists used the new medium immediately for showmanship and self-expression. An initial importance of the photographer Nadar, whose portraits of many artists in Paris had now widely understood. Milan Chlumski writes in his article, know why: Nadar had earned an early reputation as an outstanding portrait photographer, which meant that the Paris art Chickeria in him was the door handle in his hand. Nadar, however, was genius enough to his client only appears in the best light documented. Milan Chlumski writes: "Nadar was very well informed about the life of the bohemian, the dandy and artist. His opinion about a person was reflected in the portraits of them. One has only to his portrait of the writer and would-be dandies Champ Fleury look at, to know what the photographer saw in him a careerist, the gutting on his way to fame and power allegedly Balzac heritage. "

Gaspard Félix Tournachon dit Nadar: Nadar and his wife Ernestine, Paris, 1865,

albumen paper, 9x8 cm, collection of Thomas Walther

That the Steidl distinguished publisher of the catalog-book charge, can be seen as a fluke. The print quality of Göttingen has a worldwide reputation. It is worth holding, that the publisher himself old printing machines and has saved from being scrapped monitors the pressure of his books manic person.

The print quality - the one by Steidl books already seen the way the smell - corresponds to the content. The theme of the bohemian her photographic self-presentation is illuminated in many ways, over two dozen angles. A total of 29 articles deal with important people, places and individual facets: the creation of bohemia in the literature, Gustave Courbet, Hippolyte Bayard, and Ernst Ludwig Kirchner and other European cities are hotbeds of avant-garde culture topics. Bayard staged in 1840 in a photograph as a drowned man to show his "selfless resistance " (Bodo von Dewitz) against the rejection by the academy. The apparent ritual suicide of a desperate man had tradition in art history was, but with the advent of photography, a new Buoyancy.

Particularly gratifying is the brevity of the texts and their deep understanding among the academic ivory tower, which does not detract from their level. Thus, the bibliophile and aesthetic catalog book became a kind of German Guide Bohème.

Alphonse Mucha, Paul Gauguin at the harmonium in Mucha's studio , Paris, to 1893/94,

gelatin silver, 24 x 18 cm, Mucha Foundation, Prague

about the exhibition:
http://dandy-club.blogspot .com/2010/10/la-boheme-im-museum-ludwig-koln.html

the exhibition:
http://www.museenkoeln.de/museum-ludwig/default.asp?s=3140

the book:
http://www.steidl.de/pages/de/buecher/6011-la-boheme.html

Operation Repo Movie Watch

Steve McQueen private

Barbara McQueen gave her husband for her well-paid job on Model

Photos: © anchor heart

Barbara McQueen's book 'My McQueen' of Steve McQueen's last days has just been published in German! There is a photo and text volume of translated passages of the 2007 published in the United States book 'The Last Mile' of the last wife of the gifted loner.

"Steve McQueen was not the kind of guy who gives his wife flowers. His kind of bouquet was a six-pack of beer. He came through the front door and shouted, Honey! I have brought with us a couple of Old Milwaukee " says Barbara McQueen.


Before our review, we bring here a picture from the tape, the Barbara McQueen made by her husband in his final Lebneszeit.

This picture was taken during the honeymoon on the Pacific Princess, in McQueen's death in 1980

are more pictures available here:
http://einestages.spiegel.de/static/topicalbumbackground/16621/leben_mit_der_legende.html

http://www.ankerherz.de/

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DANDY-CLUB relaunch

from 1 November 2010: The DANDY-CLUB under one roof

a half years after the founding of our weblog buchs DANDY-CLUB on 1 November 2010 to merge the blog with the site. Advantage is that it will be available on a single site, at an address all that had been divided between two addresses.

We plead for leniency, that the site of the DANDY-CLUB could not be maintained to the extent that we would like to just berti. This will now be different.

The address from 1.11.2010:
http://dandy-club.com .

Please stay with us!

Welcome

Matthias Pierre Lubinsky

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Lord Savile crimes in Berlin

The palmist predicts Lord Arthur, he will commit a murder in 25 years.
Photos: © H.-J. Wuthenow / theater in the Palais

The brilliant performance of Oscar Wilde's play 'Lord Savile crimes' be seen again in the theater in the Palais in Berlin Mitte.

Here again our discussion of the premiere:

Oscar Wilde is now regarded as the greatest dandy of the 19th Century. The irony of his life was that he was the hypocritical morality of the Victorian England Levi Then the roaring read. Yet he was very successful. Just the upper class he held in his plays before the brutal mirror. She was thrilled: stormed into the ideas, applauded wildly, - went home to their mansion and lived on as before.

Wilde story Lord Arthur Savile's Crime. A Study in Duty (Lord Arthur's crimes. A study of the duty) was first published in 1887 in the journal The Court and Society Revicw. The Irish writer pokes fun at the snobbery of the English aristocracy of the fin de siècle, who could talk about murders in the same nonchalance as on fashion.

Theatre at the Palais Unter den Linden, now replaced by Hans Jaray brings to the stage. In the comedy version of the Austrian died in 1990 are the superstition and its possible consequences in Focus: During a social event can be read Lord Savile's hand. The Russian fortuneteller prophesied that he would commit a murder in 25 years. He also said exactly advance the Tattag. The nobleman, a harmless man of feeling, no one could actually do something inaugurates his wife. Both are now looking together for a possible victim ...

Directed by Herbert Olschok the piece to a wonderful, slightly sparkling comedy that remains exciting in every moment and is supported by her deep and sardonic humor. Olschok possible to a difficult simultaneity, which returns the piece back to his spiritual Timbre: The ironic Dandy himself had in his palace mischievous joy.

It is the lightness of a spring afternoon exhilarate that blows through the small and lovely theater in the Palais. The performance on Sunday afternoon makes the mood very possible. Outstanding not only Olschok directing performance. In the four actors who can play almost free. All excellent, the characters alive. The somewhat older audience was carried away several times to violent laughter. Peter Rauch as Lord Arthur is its incarnation. As is true every nuance, every look, even eyelashes. Carl Martin Spengler slips in four roles. And he embodies every single way that the audience asked each for a moment: Was it not just as well?

DANDY-CLUB-recommendation!

true joy of playing: Peter Rauch, Ursula Rosa Maria Gottert and Gabriele Hahn string

current schedule:

28/10/2010 10/29/2010 12/11/2010

13.11.2010, 20.00 each clock.

theater in the Palais

On a moat

10117 Berlin

Phone: (030) 20 10 693rd

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Sarah Bernhardt

Clairin Georges, Sarah Bernhardt, 1876

Today the birthday of Sarah Bernhardt (October 22, 1844 - March 26, 1923). who in their time leading actress in the world allowed her family at 14 years acting training at the Comédie-Française - an absolute privilege.

After many trials and tribulations of their life cycle they became after the war of 1870/71 a star. From today's perspective it is considered one of the first world star übehaupt. For she was worshiped in Europe and America alike. They lived the life of a femme fatale, a female dandy: It was considered eccentric, moody and often unpredictable. She had numerous lovers, absolutely what the time was taboo. One of them Charles Haas, a well-known dandy of his time, in whose person were associated spirit, wit and idleness. Marcel Proust Haas set with the character Charles Swann in In Search of Lost Time a literary monument. Other lovers were the actor Mounet-Sully and the painter and illustrator Gustave Doré.

Bernhardt had understood early on the mechanisms of the media company and knew how to use them. It created a public image called eccentricities: She got into a hot air balloon in the skies over Paris. They would sell photos on which is to see how it lies in a coffin and studied their roles or sleeping. In her apartment, she hosted domestic and exotic animals.

Sarah Bernhardt's name with that of Oscar Wilde inextricably bound. After the drama Salomé that Wilde had written in 1891 and inspired banned by two chapters from Joris-Karl Huysmans Dandy Bible À Rebours ( Against the Grain ), in England, gave Bernhardt, the book out in France in 1894. In 1896 she played in Paris the main role in the premiere.

Sarah Bernhardt launched in her hometown of Paris, several theaters, where she also themselves, among other the Théatre des Nations , they renamed the Théâtre Sarah Bernhardt .
1906 she received a professorship at the Paris Conservatoire, 1914, Sarah Bernhardt, a member of the French Legion of Honor.

Sarah Bernhardt died on 26 March 1923 in Paris. Their last resting place found in the cemetery Père Lachaise in eastern Paris. - In the vicinity of Marcel Proust, Oscar Wilde, Eugene Delacriox and many other great Frenchman and artists.

Sarah Bernhardt, portrait by Nadar, c. 1860

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Norah Lange - childhood issues

Norah Lange (23 October 1905 - August 4, 1972)

Norah Lange is the muse of Ultraismo. The Ultraismus was a literary movement that was first established in 1918 by English avant-garde artists to oppose the prevailing modernism a new movement. belonged to the founders of Jorge Luis Borges, who was then living in Madrid. Followers of Ultraismo were inspired by the Italian and Russian Futurists, Dadaism and French surrealism. The aim of this was a revolutionary current aesthetic upheaval: the Civil they should at last face the reality of the modern era with all its implications.

was hardly Jorge Luis Borges returned to Argentina, Norah Lange was one of his circle. With him she made a variety of literary events and brought out with him literary magazines. She was a master of disguise and celebration. As adults, the Argentine took the writer back to play. In the avant-garde circles of Buenos Aires danced in the 1920s and early 1930s, jumped, sang and danced by Dada enchanted young artists to young children.

So it was no coincidence that in 1905 Norah Lange was born in 1937 their childhood books ( Cuadernos de infancia ) published. They consist of a series of short anecdotes. Anecdotes that can be experienced as a child and burn themselves into your brain forever memorable. These are the events that will help in growing up, even if it is for the child at the moment no matter how painful or hurtful. Norah Lange reported in a story on how it is delivered by her father to her table and then a trouser suit is tightened. As people pulled up their pants and the carrier, the mother says: "Now it really looks like a little boy! "

The special charm of the tales of Norah Lange is in their honest childhood. The word naive would be inappropriate. The author has kept her childhood in a way that they put in a position to write how they felt as a little girl, she thought. As the situations in which we adults often without thinking, forced into it. The reader has the feeling: That was written a girl. So she describes her feelings when she stands before the entire family with the dark blue trouser suit on the table:

"My eyes started to burn, and suddenly I felt abandoned and ridiculous. I thought they wanted to embarrass me on purpose and slowly rose in the first sob to me, angry and defiant. I did not cry. It seemed absurd, dressed as a man to cry, and I let out a scream. "

as Norah is five years old, the family moved into the province of Mendoza. With the train journey there used their memories. The family is wealthy. Norah has seven siblings. You move into a big house, have a whole series officials. The fate begins to turn, when his father died in 1915. Now have to live with the family of the limited income of untended vines. In one of the short episodes in Argentina often tells the excellent writer, as is the piano on which they played, all the sisters and the mother picked up. The mother had had to sell it out of financial difficulties.

the age of 14 began Norah Lange to write poems. In the early 1920s she met Jorge Luis Borges. 1921 and 1922 are both involved in wall-posters that are pasted on the walls of the city. 1924 published her first book of poems - with a foreword by Borges. Later, she and her husband, the poet Oliverio Girondo, the famous and glamorous couple of the Argentine avant-garde. Norah Lange died in 1972.

The German first publication is an introduction to the author by the translator Inca torture and an epilogue, Argentina, living in Berlin author María Cecilia Barbetta. The series' Lilienfeldiana " guaranteed bibliophile design: The band is decorated with a painting by Andrea Lehmann, black linen, bound and bookmark their rest do.

Norah Lange, childhood issues. 240 pages, half-cloth, sewn binding, ribbon bookmark. Lilienfeld Verlag, Dusseldorf 2010, € 19,90.

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