| study: sustainable insurance products as a challenge in consulting |
| In 94 percent of insurance companies, the theme of sustainability relevant to business success. Two out of three insurance industry are the economic, environmental and social aspects of sustainability even been an important part of business policy. This applies to the life, health and property insurers alike. These are the results of the "sales monitor for the insurance industry 2010", prepared by the Institute of Insurance Economics at the University of St. Gallen and the German Insurance Association Ag ring. strikes in the health, sustainability, for example, already reflected in current services, which provide for more health-conscious customers a bonus scheme. Nine out of ten surveyed admit to monitor the distribution of such professionals and managers focused on the individual lifestyle of the insured Products with large market potential one. The further integration of sustainability into the core business of the insurance context, the future will be mainly responsible for product development and sales. The number of sustainable products is likely to soon feel down. counseling is complex and demanding sustainable products The jump of sustainability from a purely strategic to the customer and product level, the insurance poses new challenges. Thus, the majority of respondents believe that the consulting services for demanding sustainable products is. In particular, the consultants will now demand a more complex background knowledge. The result: the training of sales staff has to be adapted in the coming years to the new requirements. The insurance companies are, however, convinced that these efforts will pay off for them. So expect nine out of ten insurance, an insurer operating through the sustainable image of attractiveness. Three out of four experts will also now assume that promote sustainable insurance products not only the reputation but also profitable. background information for the "Sales Monitor for the insurance industry 2010" in September and October 2010 a total of 386 experts and managers interviewed in the internal and external sales from the German insurance industry. The survey was conducted by the German ring Krankenversicherungsverein AG in cooperation with the Institute of Insurance Economics at the University of St. Gallen. German Ring Krankenversicherungsverein aG ring, the German insurance association originates from Hamburg AG in 1925 and is a provider of comprehensive health and medical insurance. Since April 2009, the company formed with the three mutuals SIGNAL IDUNA a uniformly consolidated. More information www.DeutscherRing.de / ring world health. (dnu) Source: FUND professional |
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